Start. Scale. Grow.
Playdough.
We believe businesses are more than just data, it is about connecting humans. We provide a fractional, expert-led back office, from high-level CFO and COO to drive strategy to automated tax compliance so you can focus on the growth that matters.
Playdough was never meant to be a toy. Originally created in the 1930s to clean soot from coal-heated homes, it was practical, adaptable, and surprisingly versatile.
That spirit is what drew us to the name. Kiwis have always valued a simple version of “making it” once a bach, a boat and a Beemer, now a home you own, some balance, and room in the budget to enjoy life. A bit of play money. Playdough.
At its core, the name is a reminder that everything starts with a solid base you can shape as you grow. Early business is flexible and full of potential; later, the stakes get higher and decisions matter more. We help businesses build that foundation – adaptable, resilient, and ready for whatever comes next.
Our services
Choose the support that fits your situation right now. You can keep it simple, or scale up as things change.
Fractional CFO & COO
Senior finance and operational support for leadership teams who need clarity, cash control, and momentum.
Focus on your why not your back office.
Core Accounting
GST, tax returns, end-of-year accounts, and ongoing support that keeps you compliant and confident.
The essentials, done properly
Property Investment
Fast, tidy rental tax and compliance, designed for busy property owners and portfolio landlords.
Property tax, without the mental load
A simple way to get started
Getting support shouldn’t feel complicated or salesy. We keep the first steps straightforward, so you can get clarity quickly and decide what level of support actually makes sense for you.
Connect
A short, focused conversation to understand what’s going on and what “good” looks like for you. We’ll listen, ask the right questions, and get a sense of where things feel heavy, unclear, or stuck. There’s no obligation just a practical starting point.
Plan
Based on that conversation, we outline a clear plan of action. This includes what we’d do, the timelines involved, and the level of support you genuinely need – nothing more, nothing less. You’ll know exactly what’s included, how it works, and what it will take to move forward.
Do the work, stay accountable
Once we’re underway, we get on with the work and keep things moving. That means doing what we said we’d do, checking in regularly, and making sure progress doesn’t stall. You’ll always know where things stand and what the next step is.
About us
Building a better business hub
We see the future of business support as connected, not fragmented.
Not separate advisors, systems, and specialists pulling in different directions, but a hub that brings the right people, tools, and thinking together around your business.
Playdough is growing into that hub. A central place where finance, systems, compliance, and operational support work together, and where trusted specialists can plug in when needed. One clear view. Fewer handovers. Better decisions.
The goal isn’t to keep everything with us forever. It’s to help you build a business that runs well, grows confidently, and can stand on its own. When you outgrow us, that’s success.
Want a clearer picture of where things stand?
Tell us what you’re dealing with and we’ll suggest the simplest next step.
Book a chat